Mobile App Developers are struggling with marketing apps and getting their apps to app market. However, mobile app marketing is not a rocket science. Marketing app successfully requires some tactics or tip, which you need to deploy.
The internet is bombarded daily with new mobile apps that are geared towards new technology, new software systems, new process systems and new mobile marketing tools. They are all focused on winning market share with their new apps. This focus is driven by one main objective which is to make money or to make even more money.
If you want to make money from mobile app, you need to learn how to get the app to those who want. Let me quickly share with you some tips that will help you make money from mobile apps.
Marketing Your App Via Internet And Social Media
For any app to succeed, you have to market it. That means getting it in front of users to try and get them to buy. With hundreds of thousands of apps in the market, getting yours noticed is becoming harder.
The following is a recommended step approach to marketing your app.
Designing an app icon – a beautiful designed icon is the best thing a person can have in gaining the attention of potential users. The icon should be unique in design and color to stand out from the crowd. Most icons are green and blue. Also avoid shine and bevel. Icons should always be standard sets and sizes for conformity.
Localizing app – app must be convertible to any language. So if you are targeting China, then it must be convertible to Chinese.
Website – is it best to have your own dedicated website. This can have huge benefits.
Use of social media – let your users share their content via Facebook, Twitter and others. Encourage feedback and comments. This will also help generate a user database.
Use of free versions – let users download your app for a free trial period. Most users will only buy apps after they have tried them and found them useful. A free app download is a recommended strategy by most e-marketers.
Keywords – the use of good Meta words or keywords for your website is critical to try and get to the top 10 positions on search engines like Google and Bing. Optimizing – to optimize your app you should keep it under the 20MB threshold.
Use the Press – if you think you have an app that is new and unique, you should let all relevant publications know about it. They help in getting the word out throughout the web. App design – you always want your things to look good. A good app design helps in sales. Use an expert if you need to.
Generating Demand For Your App
The market as we know it is getting smaller due to product saturation. For any app to succeed, you have to market it. That means getting it in front of users to try it and hopefully buy it. With hundreds of thousands of apps in the market, getting it noticed is becoming harder and more costly.
How To Create Demand
To generate demand for your app, the use of social media, publication companies and advertising is a must have. Some will have a cost while others are free. Whether cost or no cost, it is important to get exposure for your app. Without exposure and public awareness of your app, failure is imminent.
The use of Facebook is a good way of generating demand for your app. You can also advertise on Facebook. They have a captured audience of more than 500 million registered users which is a good market for any product or business. You can also have your own Facebook account with a link from your advertisement banner to this account. That means anyone clicking on this link will be directed to your Facebook account. The important part here is the design of your banner which must sell an app that is unique with a beautiful icon. There are many banner ads shown. To make users click on them, they have to be interesting and beneficial.
You can also use search engines to help advertise your app for you. There are many search directories that you can submit your ads with. Most are free and no payment is required. It is also good to submit your website link to Google, Bing and others like them. You should do this on a weekly basis or even more frequent if possible. Millions of users search for items on them. They can create a huge demand if the app is unique and interesting.
How To Get Positive Review For Your App
In order to get positive reviews for your app, the app must have gone through the design process cycle many times with input from friends and family. This group of people is known as the test group and should be made up of people from the target definition. Their input and comments would be a fair reflection of your intended target group. It is from their feedback that you narrow down your features list as well as additions needed that you yourself may have left out of the app.
Announce Your App Through Press Release
When you are confident that your app is ready to be launched, the best way of getting attention for your app is through a press release. Most people associate the press with some new technology, new invention, new discovery and others like it. The press gives credence to any new subject matter and this kind of assistance is hard to find. The market through the press is also huge with links to various supporting associations and institutions.
Many new discoveries and technologies have found financial support and investment after their press releases. Major corporations and investors keep a keen eye on press releases to check on whether there are new business opportunities or new technologies that they could invest in. The same can be said for venture capitalists who constantly seek new business opportunities that have huge potential.
Press releases also generate a quick demand if an app is interesting and unique. The exposure to the public is immediate unlike advertising which has a longer return time on investment. Most advertising campaigns have a lifespan of about 6 months. That means that the response to the advertisement from the public will be effective within those months.
Take the iPad for instance. When the public knew the launching of the iPad was imminent, Apple stores was inundated with orders and the first batch was sold out before they reached the stores. The iPad was the first of its kind and generated a lot of public interest and awareness. Even though it had some negative aspects about it, sales for this app sky-rocketed. Like Microsoft, Apple has the resources to overcome product glitches and shortcomings, which we are now seeing with the iPad2. The iPad2 features some new functionalities. This new app is an enhancement over the old iPad1 model.
Direct Marketing Strategies For Your App Launch
There are numerous ways to launch your app. Some can be costly and some are free. Below you will find several methods using direct marketing to launch your app.
Useful ways to direct market:
Use app review sites – These are sites that frequently review new apps in the market. You can submit your app for the editorial staff to review and rate.
Good PR – establishing good public relations with columnists, radio hosts and TV producers. Be an expert in the subject matter.
Promote within other apps – try and advertise in new exciting apps.
Use AddThis – the AddThis button will add traffic and page rank to your app.
Use advertising companies – have advertisements placed in target areas that reflect your own target definition in terms of age, lifestyle, profession etc.
Q & A – Participate in targeted app Q & A sessions. Provide links to learn more about you and your app and give feedback.
Email – use email as direct marketing to friends and associates first. Adhere to spam policies on email marketing. You can get the email list from infoUSA.com or other legitimate sources.
Pricing strategy – learn from Peggle. Learn how they gained top spot by dropping their price for a promotion period.
Walk through presentation – use this type of presentation with screen shots of your app and a description of the features and benefits.
Tell a friend – use this feature in your app to get personal contact details
Twitter – use a Twitter update feature in your app for users to tweet about your app.
Exclusive content – this content about your app is exclusive within your app and not found anywhere else.
Collaborate – find businesses who are not competitors but have similar products.
Conclusion, getting your app out to the public is extremely important if you wish to turn a profit and be a success. If you wish to do this then it is important that you follow the above steps and tips carefully. You can be a success and you can start to make money with your apps you just need to go about it in the right way. I hope you have learned some useful information and good luck.
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