Social media sites like Facebook, Twitter, YouTube and Instagram have become the prominent social networking tools for millions of online marketing hopefuls. A vast number of users are using these channels to push out hundreds of thousands of links that promote goods, and services. But the question is:
How can you use social media to grow your business?
This question will be answered in this report.
What Are You Going To Learn In This Guide?
- How To Decide Which Social Media Platforms To Use For Your Business
- 10 Interesting Facts About Social Media
- 7 Things You Can Do Today To Improve Your Personal Brand
- How To Get Traffic From Social Media Platforms
- How To Build Trust Among Your Social Media Followers
- 5 Ways On How To Never Run Out of Content To Share on Social Media
- How To Create a Social Media Content Schedule For Your Business
- 5 Traits of Top Social Media Influencers
- 5 Ways To Build More Instagram Followers
- How To Use Facebook Live To Connect With Your Audience
How To Decide Which Social Media Platforms To Use For Your Business
With ever-growing social media platforms around that offer different potentials that you can tap in to, question is, how can you choose the best social media platform for your business? There are many channels to choose from but it largely depends on the nature of your business, your ultimate goals and which platforms your target audience uses. Below are a few tips on how to choose the right social media platform for your business.
Consider your ultimate goals
Maintaining a social media presence takes lots of effort. As such, knowing what you wish to achieve with your social media channel will help you choose the right platform. Of course, the end goal is to engage your customers and increase profitability. While the ultimate goal of every business is to generate revenue, different organizations have different objectives for their social media plan. Knowing what you want to achieve will help you in choosing the best channel for your business needs.
Know who your target audience is
Now that you know what your end goals are, you need to know who you’re trying to reach. When you figure out who your target audience is, it is easier to find out where they mostly hang out and what they care about. People between the ages of 18-34 hang out on new social sites like Snapchat, while more mature people can be found on sites like Twitter, Facebook and Google+. If you’re not sure, look at where your competitors invest their time and where they get the most engagement.
Find out what your audience wants
Figure out what get your audience most excited on social media. Once you have determined what your audience wants, invest more time on the platforms they use most so that you can connect with them on their home ground. If you are unsure, see what other similar businesses are doing and what response they get from their audience. If videos seem to be doing well, then you can be certain that platforms such as YouTube and Facebook will be great for your brand.
Determine what you have time for
As stated earlier, maintaining a social media channel takes lots of effort. Therefore, choose one that you will be able to do easily and consistently. Some platforms are time-consuming to maintain while others would take less of your time to maintain. If you only have an extra hour every day for social media, keep your reach limited to one or two social networks that will make an impact. If you are short on time and think you have to be on multiple channels, consider outsourcing your social media management.
There you have it! Our tips on how to choose the best social media channel for your business. Whatever your choice, it’s a good idea to choose a platform that will help you achieve your business goals and reflect your business values.
10 Interesting Facts About Social Media
Social Media is the combination of the online communication channels, which are fully applied to the community-based input, interaction, and content sharing. It is a future of communication, which allows people or company to create or share information, ideas, pictures, videos, and many other things.
1.Social Media improves results
Regarding the recent study, about 62% of the marketers from separate fields have reported a positive change in their marketing campaigns and efforts after they began to use social media as a foundation of many of their campaigns.
2.Job offers on Linked In
In actuality, one client joins with LinkedIn's expert system each minute of a day. The site is utilized by over 60% of the general population to look for some employment, apply to work, or fabricate their expert systems.
3.Millions of photos on Instagram
As per a current report, more than one billion photographs were transferred to Instagram in the year 2012. Not just that, standard 300 million photos are moved to this stage making it a sound stage for picture takers, pros and from authorities.
4 .Small and Medium Businesses getting benefited
Small and medium-sized businesses have started using various social media platforms to raise their business income, extend their promoting endeavors, and find out about their clients. Around 34% of medium organizations are now utilizing web-based social networking as a showcasing apparatus though 27% of independent companies are participating.
5.Mobiles makes it more happening
Around 161 million minutes a month are spent on portable online networking applications around the globe. Indeed, according to gossip, individuals have more cell phones than toothbrushes.
6.Deals on Social Media
We as a whole love an unusual arrangement, and online networking happens to be a perfect place to discover them. A current research uncovered that over 67% of Facebook clients like an organization's page to get a coupon offering 25% off while 28% offer the adoration utilizing their online networking stages.
7.Games to earn money
More often than not, you don't anticipate that great pictures will manifest in your brain if hear some person taking an interest in online networking amusements. Nonetheless, a current review uncovered that over 79% of individuals who take an interest in web-based social networking diversions have a professional education or better and 44% of them win more than $50,00 a year. On top of it, the greater part of the players are more than 40 years of age, and just about 30% of them are hitched and have kids.
Almost one million Twitter accounts are created, and 340 million tweets are posted daily. Using Twitter can be a very useful and helpful asset to most companies.
9.Social media usage differences
It is accounted for that ladies, for the most part, utilize Pinterest while men, for the most part, utilize Google+. Pinterest is an energizing group of which you can share your thoughts through pictures while with Google+ you have more alternatives for sharing your contemplation, for example, pictures, recordings, and articles.
10.Facebook remains unsurpassed
One out of at regular intervals spent online is utilized to surf, remark, offer and like pictures, presents, and recordings transferred on Facebook. In fact, you can triple the traffic to your website overnight if you can identify your audience on Facebook and post things they are interested in.
These were ten interesting facts about social media that you must know to use it to your advantage. There are many others facts like this. Do share with us if you have come across any.
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7 Things You Can Do Today To Improve Your Personal Brand
The birth of a company comes hand in hand with the birthing of a personal brand. It does not really matter if you’ve begun working on improving your brand not still there. Looking at most large companies, there is a trend that suggests that to succeed you’ll need a larger than life brand. But how do you get there? Here is how.
Get in the Mindset that You ARE a Brand
When getting in this mindset, consider Apple. When you think of Apple, what do you think of? What do you want people to think when they hear your company’s name?
Do you want them to think of futuristic technology or do you want them to think of a homely carpet store? Once you've got that in mind, you will know how to market yourself well.
Track Your Online Presence
Google yourself. From the results you get, you can build. Set alerts that tell you when your name is beginning to pop up more often, perhaps you could Google yourself twice a day in order to check up on it.
The more your name pops up, the more people are going to see you. (*Disclaimer*: If you have a common name, add your middle initial or your full middle name to differentiate yourself.)
Make a Personal Website
Your website doesn't have to have complex moving parts, it can be as simple as a resume and a short bio. Although the more professional your website is, the more likely it is to attract viewers, just having a website is a huge step towards success.
What other way will people be able to discover your company?
Find Ways to Produce Value
Have you ever had a situation in which you noticed someone from a large company tweeting about something totally unrelated to them? It probably makes you think, o Boy, I wonder why he felt the need to let us know that he really enjoyed his Campbell's Chicken soup today. Stay in line with your brand, which will in turn create more value.
Don't post just whatever you are thinking or feeling, post about different technologies if you're a tech company. Speaking of Twitter.
..Think Before You Post
Don't post random things on your Twitter or Instagram. The people who follow your company are not interested in your life or what you did that day. Don't post too liberally, and definitely don't over-post.
Try to stay professional and adult when you post, don't divulge anyone who comments something mean by responding to them.
Become Friends with Other Brands
What college did you attend? Are any other alumni also in business? Are they successful? If you can answer yes to those three questions, you've got a beautiful start. Join groups, find alumni from your college, and branch out.
The more powerful allies you can associate with, the better off your company will wind up being.
Reinvent and Tell a Story
What's your story? How did you get to where you are now, and why did you begin your company? These are all important questions that will better your personal brand.
Having an inspirational story will help to inspire those who are investing in the company and will also do wonders in getting your name out there. Not only that, but you should always evolve. Never stay in one place, always make progress Ñ reinvent.
How To Get Traffic From Social Media Platforms
Building a larger traffic for your blog requires some planning and a bit of organization especially on social media platforms. The process comes at a cost and when you are on a budget it can be tricky to get the traffic you wish to achieve by paid advertisements. It's evident that the social media advertising can help boost your traffic but what are the best channels to use and why use them. The more frequently your presence is felt on social media the more traffic you are likely to get. Here are some of the steps you could use to increase your traffic on social media platforms.
Incorporate visuals in your presentation
In most aspects of life, first impression is important. The cliched statement judge a book by its cover does not apply in this case. The first impression mostly helps your audience make their first decision. The brain uses up to a hundredth of a second to judge an object, the more appealing your presentation is on the first look the better. Statistics prove it, posts with visuals have 600% more engagement than those with texts only.
Make your presentations easy to share
Its human nature to try and impress other people. The more captivating and engaging your post is the more likely it is to be shared. People also like the path of least resistance so if you put Plugins and social media buttons on your posts it will be a motivational factor to your audience to share your content and hence increasing your traffic. Using the available plugins your audience can share your content without necessarily leaving the page.
Enrich your SEO skills
The fact that your content is readable and sharable is not all that matters. Your content should also be easy to locate and appear on search engines and social media platforms easily. Online visibility is important than the presentation itself. Eventually your traffic increases Vis-à-vis you get your money's worth.
All in all your writing and convincing skills also matter when it comes to claiming a larger traffic for your blogs. Apart from the visuals, the SEO friendly content and sharable content, you should also listen to your audience's mood. Overdoing it can make your content a cliche. Unceasingly engage with your audience and keep in mind who your competitor are. Their strategy might better than yours making your content and skills outdated driving away the prospective tragic for your log.
How To Build Trust Among Your Social Media Followers
It is very simple to post information on social media. Everyone can pass information through the internet including their online businesses, but the question is; are your followers interested in your information? Do they even trust your information? This issue is raised because nowadays, the internet is occupied by scammers and users are aware therefore do not want to be victims of any scam.
One major thing you will want; is your customers to trust you, acknowledge that your source of information is reliable and trustworthy. But how will you go about this?
Building trust can be done in many ways but for your social media fans; the following tips will greatly increase trust among them.
Deliver Quality Information
Quality is always given credit. If you share your great content on social media, your followers will understand your business better, and they will want to know more about it. It will mean that your information is worth sharing because it has been fact checked and modified. Reliable information is always professional and encloses great ideas and free from errors.
Sharing doesn’t mean you have to share all details; you have got your website therefore significantly encourage them to click on it. By doing this, you will experience traffic on your site.
Keep Away From Jargon
Although social media is meant for interaction, it is not intelligent use additional languages as this will turn off your fans. Update short and precise posts; this will direct a fan to click through in case they need more information. Make sure you give them a clue of what they’ll find if they click through the website. It is paramount to give your fans information they need in an easy way for you to gain trust.
There is no point of sharing information on social media if you are not going to engage your followers. It is very simple to interact with clients through twitter, facebook, and other internet platforms. Make proper use of tools provided and talk to them. Those who receive your responses promptly will know that they come first hence winning their trust. Others will also see how you respond to clients and this will also sell your reputation.
Avoid posting frequently as this will annoy your followers; they can even stop following you. They may view you as a spammer, and this will ruin your trust among them. Again, if you post too petite, people will forget about you and will no longer follow you. The best solution to this is to keep the balance, do not sound too much or too little. Your relationship with your clients will boom.
Emphasize The Best of Your Business
It is crucial to show your followers your excellence. If you have success stories or testimonials, let them know. When one is looking for a company or a service, they always want to know about it before involving themselves. Since social media’s reach is immense, share the testimonials; undoubtedly the people you persuade to click through the site will trust you further.
If you take those above tips into practice, your social media interaction will increase rapidly.
5 Ways On How To Never Run Out of Content To Share on Social Media
You’ve probably heard the joke, “So where do you want to hang out on our phones Friday night?” But, Yowwwzers!!! What did we ever do with before smart phones and social media? So, you’re hip to the content marketing trend. The question is how do you continue to find new and engaging content that will keep your readers running back to you instead of your competitors?
Here are some great helps:
Reddit.com is a great place for social media revelation. Tens of millions of users hop on Reddit everyday to discuss every kind of post and topic in the solar system. Have no fear of finding a mixed up mess; it’s all divided into sub-reddits where you can dive into your niche and get plenty of inspiration! The best part is, by checking the stats on a given topic, you can see how popular it is before running with it.
Feedly.com is a site that helps you focus your research. You can search journals, YouTube channels, blogs, and set up keyword alerts. You can also organize all of the sources that you choose, including content from your own company. You’ll spend less time looking for what you need when you feed on Feedly!
Scoop.it is a site that is dedicated to social media content building. It offers content curation services and content marketing automation. Sign up for free, and you’ll find a plethora of resources that 2.5 million bloggers and marketers already trust. Scoop.it allows you to embed content in your website, add your own thoughts to a post, share content on your social media, and search by keywords. It’s a homerun hero in the blog and social media world.
Alltop.com takes a step up from a simple search engine to curate the day’s hottest headlines in a given category. They pull their articles from the best-rated sites and most followed blogs in the industry. It’s a simple approach that says, “You don’t have time to wade through mountains of data to find the gold nuggets. Let us do it for you.” Unless you’re bored and want to read the bad and the boring along with the good and the great, stop by Alltop today.
There are plenty of other sites offering similar services, but if you’re looking for inspiration, number 5 on our list is simple networking. Join group boards on Pinterest, gather up your groupies in Facebook land, or just meet some friends at a local café and brainstorm. Sometimes, it’s not about finding the new content; it’s about having the great idea that creates it! You’re amazing! You got that, right?
How To Create a Social Media Content Schedule For Your Business
Social media seems to be a necessary evil when it comes to business, especially if you rely heavily on the Internet to generate warm leads. With all of the various social media applications available, it can be a challenge to manage them. That's where a social media schedule becomes a handy tool to plan what to share and when.
Here is how to create a social media content schedule:
Existing social media presence.
Inspect what accounts in social networking sites you already have and what content they have. Which of them are beneficial? What can you do to enhance them? Are there any social assets that turned to be totally useless? Decide whether to work on improving them or leave them out.
Understanding what content you are going to use to promote your business is a crucial point of scheduling your efforts. Excellent content should be compelling and relevant to your products and services. Be realistic about costs you can allow for content creation.
Analytics implementation is a must for any social media marketing campaign, allowing to measure the results of your activity. Take some time to research what tracking tools fit into your strategy best. It's up to you what platform you choose, just keep in mind your business needs.
There is no need to embrace all existing social networking sites. Analyze the demographics you want to reach and content types you can produce; this will help to choose only several platforms for this item of your plan. Set your subgoals for each of them, results you want to get and metrics you are going to use to estimate success.
Define your future activity for each of the platforms of your choice. In addition to posting your content, social media makes it possible to communicate directly with your consumers, professional communities, and trendsetters of your industry. Answer questions, express your opinion, comment relevant posts to prove your expertise and trustworthiness.
Planning the frequency of your social activity, remember that too many posts annoy users. Scheduling your actions, try to keep users informed and not to be too obtrusive. Promotional posts should alternate with entertaining and informative ones.
Be realistic; social media marketing is time-consuming. Trying to perform your social media marketing campaign flawlessly, you can find yourself spending hours on social sites. You can avoid that if you set the number of hours a week for implementing this plan and keep it.
You may want to include some milestones into your schedule. Monitoring your progress, you'll be able to see what works good and what you should improve to make social media a better marketing tool for your business.
5 Traits of Top Social Media Influencers
Unlike before, when social media marketing success meant the number of 'followers' or 'fans' amassed, today's marketers know that influencers are imperative to a brand's success online. A smart marketer who knows the power of influencer marketing is investing considerable time in finding brand advocates such as ourselves, engaging with them, and establishing a strong brand influencer relationship.
Why are online influencers so important to a brand?
Consumers, who heavily rely on word-of-mouth recommendations, do not always believe everything a brand says; the influencers have an important role to play in such cases. To have better chances at success, influencers promote online campaigns and marketing messages.
Features to look into for finding reputed Social Media Influencers
The business model for business requirements:
A reputed and good Social Media influencer is likely to develop a unique business model for meeting business requirements of their clients. They are to be in a position to capture the business plan and to integrate the plan into the model. Different agencies would try to apply uniform template business plan for all the clients.
Capacity for interaction and communication:
The reputed social media influencer would have the capability to enhance communication to the target market. Moreover, the agency is to know how the target market is to be related using their type of language and to provide contents, which are suitable for potential customers of the business.
Effective marketing techniques and strategies:
The other important feature of any reputed social media influencer is their capability to implement effective marketing techniques and strategies. The professionals need to create a proper business plan and to draft effective and efficient marketing techniques and strategies which are anchored towards the business objectives and goals. The agency is to maximize the software and tools suitable for meeting business needs.
The Following vs. Followers Ratio:
This is one of the most basic ways of determining if an individual is a true influencer. It is not uncommon to find people following or friending someone only because they were followed in the first place. Sample Twitter Conversation. The true influencer is followed by at least twice the number of people he follows, and in some cases, a lot more than that.
The Question of Credibility:
Before going to the next step of engaging with the influencers, online marketers need to first establish the credibility of these people who will go on to become the voice of the brand. It is important that your potential influencers post frequently and are reasonably active on social media. The content posted by these brand advocates, no matter how compelling, will have little impact if the messages are few and far in between.
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5 Ways To Build More Instagram Followers
Building a big social media following is crucial for your business in this era of the internet and mobile devices. Engaged followers can lead more people to your website, increase your sales, or help in growing your overall brand reach. When it comes to social media, the best social network for businesses today is by far Instagram. Why Instagram, you ask? Well, among all other social media, studies show that Instagram users show the highest engagement. Now that we made that clear, you must be wondering: "If that's so, how can I grow my Instagram following?" Fear not, we've got you covered.
Here are 5 proven techniques you can use to grow your Instagram audience:
- Optimize your profile
- Use the right hashtags
- Post A LOT and AT THE RIGHT TIME
- Don't slack on your post quality
- Utilize your competition
- Optimize your profile
In order to get people to follow your profile, your profile must look appealing to them. Let's go over how can we make that happen. First of all, make sure your profile is PUBLIC, not PRIVATE. You can change this in Options -> Public/Private switch. This gets more people to see your posts because they can appear on the Discover page. Next, ask yourself if your username is recognizable. If you can't make your username to be the name of your business, at least use your business name in the first half of your username. This makes finding your page in searches way easier. Also, make sure that you add your full business name in Options -> Name. Make sure that your profile picture shows your brand logo. This will also help people recognize your page in searches. And finally, make sure that your bio is filled with creative and informative info about you and your business. Use the Right Hashtags
Your goal is to broaden your audience, right? Well, using proper hashtags is probably the quickest way to do so. Using popular hashtags makes your posts appear in the Discover page, as well as in people's searches. Some of the most popular hashtags include #love, #instagood, #photooftheday, #beautiful, and #tbt, among many many others. Post A LOT and AT THE RIGHT TIME
Very important aspect of posting on Instagram is knowing how much to post per day, as well as when to post your pictures. Studies show that, in order to promote your business, you should post a maximum of 3 pictures per day, more than that would be considered spam. The timing of your pictures is also very important. If you post at an hour when there are not many users around, you won't reach as many people as you'd want. If you haven't made your Instagram profile into a business profile, you should, as it will show you at what time are your followers most active. There are also many online tools which can help you follow your statistics. Don't Slack On Your Post Quality
Quality posts attract more people, we all know that. So stop slacking and make sure to put more effort into making your posts as good as they can be. Learn a thing or two about photography, learn to apply the right filters, anything that can make your posts look better. Utilize your competition
And finally, let's see how you can utilize your competition to bring more people to your page. First of all, never forget that people who follow your competition are in need of same product/service that you provide. So why shouldn't you try to get your competitor's followers to follow you, too? Make sure that you are in good terms with your competitors. Collaborated posts can lead to increase in both of your followers. Also, you can start following their followers, or simply liking their posts. Conclusion
Today, you learned 5 proven techniques you can use to grow your Instagram audience. We talked about optimizing our profile, using the proper hashtags, when you should post, why you should increase the quality of your posts, as well as how to utilize your competitors in order to gain more followers. We hope that you found this article useful! Thank you for reading!
You need to see this: Advanced Internet Business Masterclass
How To Use Facebook Live To Connect With Your Audience
Word travels very fast on Facebook. If the right people get a hold of your idea and run with it, you can get a massive free exposure that can lead to equally impressive sales.
There is some evidence the general public is growing weary of reading Facebook's endless short posts. So why not step things up a bit with your own live Facebook event. It's easy to start your own chat session or webinar. You can use a simple, free software called Linq to (pronounced Link-to) to easily host your teleseminar on your Facebook account.
Use a mic and webcam to connect with others who can do the same. These days when most recent laptops, desktops, and pads have mics and cams built in, it's a no-brainer to host this kind of live event.
That lifts the mighty Facebook up from essentially a print magazine to interactive television. That's a huge jump!
More to the point you will be offering something new and exciting for friends and hopefully hundreds of your friends' friends.
What can you talk about in your Facebook webinar?
1) Show people how to do something. Teach what you know. Keep it basic or focus entirely on one complex aspect many people have difficulty with.
2) Announce your new product or service and demonstrate how it works. Ask for comments and ideas on how the product can be used. Or ask for ideas on how an old product can be improved.
3) Hold a meeting of your "trusted advisors." Your customers can give you input on what moves your company should make. People love to voice their ideas and opinions.
4) Announce and explain a new business opportunity. In the new economy, there will be many hidden chances to earn good incomes in ways we may not have noticed before.
Live events have always gotten attention on the Web. From the very beginning live chats with experts, live webcams, and later live events on YouTube got lots of interest and even made headlines.
That principle hasn't changed. The Internet is largely static, with pages of writing that change little from day to day or even year to year. One of the things that people like most about Facebook is it's always changing. There are always fresh posts and photos being added, sometimes moment to moment.
You can follow that idea one step further to have the most energy-filled thing available on Facebook--a live event. As one expert put it, get the right event on Facebook and it’s like throwing gasoline on a fire.
Staging your own live event on Facebook is putting an exciting twist on the world's most popular gathering place. You may be surprised at the audience and enthusiasm you draw.